Make your brand resonate

Create a legacy of belief, action and impact

are your core mission, vision, values tactics really working?

Strong brands grow from the core. Ensure that your internal expressions of purpose, strategy, aspiration and culture are clear, true and motivating.

is your organization meaningfully differentiated?

Standing out means defining and amplifying what is most uniquely valuable about your offering.

do your audiences really care?

Externalize your core branding with stories and programs that create powerful and relevant emotional connections with your audiences.

Work

Brands that resonate

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ATB Branch for Arts + Culture
Alberta Blue Cross: Our brand is courage
Supreme Steel: Care at the core
Athabasca University: PowerEd

testimonials

Sandra Marocco
    Sandra Marocco

    Chief Marketing Officer, Alberta Blue Cross

    Ben is an exceptional strategist and storyteller who takes a comprehensive approach to brand building. Uncovering and expressing the unique DNA of our business has helped us to measurably strengthen relationships with our customers and team members.

    Paul Bellows
      Paul Bellows

      Founder, Yellow Pencil Inc

      I loved working with Ben as he’s comfortable both working with executives to bring alignment or putting on his work boots to build campaigns. He understands that creative work should lead to action and organizational change. He thinks deeply and strategically about how to create ideas, values and business strategies that move businesses forward.

      Carol Shmygol
        Carol Shmygol

        Former SVP Reputation & Brand, ATB Financial

        Ben is an outstanding writer, an ideator, a creative thinker, a musician, and a damn great guy with vision and curiosity. He had the vision and the bravery to take his ideas to the highest levels of ATB.

          deliverables

          useable, impactful outcomes

          brand(ed) Strategy

          Turn your business planning into a rallying cry—great planning happens by committee, great writing does not.

          core branding refresh

          Deliver a blueprint that inspires your team and your marketplace, pushing beyond the expected mission, vision, values rubric.

          brand toolkit generation

          Externalize your core branding with language and visuals that create consistent connection and loyalty.

          About

          Meet Spencerco

          stand apart with work that really moves people

          SpencerCo Branding is the agency vehicle of brand strategist and creative director Ben Spencer. Along with a team of highly skilled collaborators, SpencerCo will help you define the essence of your offering, engaging your team members and customers in a brand story that inspires positive, meaningful change.